Lead UX: Qualitative and quantative data collection, heuristic review, analytics review, heatmapping, usability testing, workshop facilitation
News Corp's masthead newspapers amalgamated to the one platform and design system. Post launch I was Lead UX to see what our users thought and what improvements could be made
News Corp's digital masthead newspapers amalgamated and used the same design system and platform. My role was to assess how well this new design system was performing for a broad and varied user base across the country and to recommend ways to improve it. Post lanch of the new design we:
We started by analysing the data from users and categorising them into a few main funnels. They were:
During the earlier design stages of Masthead Reimagined there were many competing business and internal objectives. Many of these resulted in design tradeoffs which, after launch, we realised were a major source of frustration for our users. With many parts of the business heavily invested in the product (and also emotionally invested) we needed to get buy in. Travelling to each state we conducted workshops with editorial, sales and marketing from each paper - getting them to empathise from the users persepective and to see the pain points that they would have otherwise missed.
As this is an ongoing project I am limited in discussing the more detailed outcomes and strategy for going forward. However by pairing insights from surveys, analytics, remote user testing, A/B testing and heatmaps we were able to make design and usability recommendations that would strengthen the product. Through a collaborative workshopping apporach we were able to establish buy in from parts of the business that may otherwise be blockers.